Get To Know The Owner: American Provenance

American Provenance, Get To Know You, GTKY, Kyle LaFond, Local Business, Madison, Madison Business Owners, Wisconsin -

Get To Know The Owner: American Provenance

Kyle LaFond of American Provenance

Kyle LaFond is the owner and founder of American Provenance, a local business that makes simple, minimal ingredient, natural personal care and home products including deodorants, body sprays, soaps, aftershaves, beard balms, hair pomades, skin salves, lip balms, candles, wood conditioners and leather conditioners.

Kyle is a former middle and high school science educator. He was sick of the boys using way too much body spray, so he gave his students an assignment to research the everyday products that they use in hopes that they would learn more about the chemicals they were ingesting. After completing a paper and presentation, Kyle's class made their own versions of these everyday products using only natural ingredients. Kyle then took the idea a step further and started his business, now known as American Provenance, headquartered on his family's farm in Blue Mounds, Wisconsin.

What’s your favorite part of running your business?
I love leading a team and involving all of our employees in the decision making process. I also love the ability to contribute to numerous causes and community organizations.

What’s the most challenging part of running your business?
I'm constantly trying to fit 10 pounds of "stuff" into a 2 pound bag. Time management and prioritization are very difficult.

Is there anything new or exciting happening with your business now or in the upcoming months?
We continue to push our boundaries and add new products to our line-up. We're always listening to our customers and making products that they would like to use.

Name one of your favorite local Madison restaurants, bars, or coffee/tea shops.
I'm a huge fan of The Wonder Bar for dinner, Madison Sourdough for a cup of coffee and a guilty pleasure, and a beer (or 2) at One Barrel Brewing or Karben 4.

What’s one of your favorite things to do in the Madison area?
I really enjoy Sunday brunch. Madison is filled with great places to get your Sunday fix.

Where is one of your favorite places to go to relax in the Madison area?
The Edgewater Pier is a great place to unwind.

What was one of your childhood dreams?
I always wanted to be a cowboy. I don't think that's going to happen.

Tell us a little bit about one of your products that is sold on
Our deodorants are our best selling item. We have 12 signature scents (4 blends for men, 4 blends for women, and 4 single scents). Our deodorants don't contain any water which doesn't necessitate the addition of any chemicals or preservatives. We live by the old adage that "a dab will do" and intend all of our products to help people look, smell, and feel their very best.

Shop Deodorant    Shop Aftershave   

Is there anything else you would like the community to know about you or your business?
We appreciate the tremendous support that we've received since we first launched. We love it when folks follow us on social media and let us know what they think about our products.

What’s the best way the Madison community can help you and your business continue to grow and succeed?
Shop Local! Keep your money within our community!

American Provenance Social and Web Links:


If you have any questions or comments, or ways you can help, support, or partner with American Provenance, email kyle at or leave a comment below.


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