Get To Know The Owner: Brightside Skincare

Brightside Skincare, Get To Know You, Madison, Madison Business Owners, Madison WI, Natural Products, Skincare, Wisconsin -

Get To Know The Owner: Brightside Skincare

Kerri Johanning of Brightside Skincare

Kerri Johanning is the owner and founder of Brightside Skincare, a natural skin care company that makes products that are free from toxic formulations, carcinogens and endocrine disruptors for normal, acne-prone, sensitive, dry and mature skin. Kerri is passionate about clean and healthy living and truly cares about what she eats, cleans with, and puts on her skin. She has taken great care to apply that healthy, clean, lifestyle to the products she makes and sells.

Kerri lost four close friends to cancer including her best friend and cousin, and her mother was affected by cancer as well. After tirelessly researching ways to prevent cancer for herself, her family, and others, she found that products you put on your skin enter your bloodstream within 26 seconds. Paired with the fact that 85% of skincare products available in the US have carcinogens, made for some alarming statistics. She knew she had to create a line of affordable and safe skin care products to take an impactful step in trying to solve the puzzle in preventing cancer. Therefore her company, Brigthside Skincare was born, and her passion for making skin care products safer came to life.

What led you to decide to start your business?
When my kids left for college, they told me to do something big with my life now that I didn't need to focus on them so much. They said to do something awesome that can really make a difference!

What’s your favorite part of running your business?
I sleep very well at night knowing that I am doing a good thing for people.

What’s the most challenging part of running your business?
Not enough hours in the day

Tell us more about the ingredients or lack of ingredients in your skin care products.
The products are made with organic fruit extracts, natural oils, Green and Rooibos tea. All products are free from parabens, sulfates, phthalates, lanolins, cruelty and most are free of gluten as well.


Name one of your favorite local Madison restaurants, bars, or coffee/tea shops.
My favorite Madison restaurant if the Tornado Room but I save it for special occasions.

What’s one of your favorite things to do in the Madison area?
Kayaking on Lake Monona or riding on the back of my husband's motorcycle in the beautiful neighborhoods.

Where is one of your favorite places to go to relax in the Madison area?
In a kayak in the middle of the lake.

What was one of your childhood dreams?
To be a mountain climber.

Tell us a little bit about the products or services that your business offers:
We offer the best skincare available! Safe, effective and just all around wonderful!

Is there anything else you would like the community to know about you or your business?
I've done all of the hard work researching so you don't have to.

What’s the best way the Madison community can help you and your business continue to grow and succeed?
Buy local.

Social and Web Links:

If you have any questions or comments, or ways you can help, support, or partner with Brightside Skincare, email Kerri at or leave a comment below.

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