Get To Know The Owner: designCraft Advertising

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Get To Know The Owner: designCraft Advertising

Yvette Jones of designCraft Advertising

Yvette Jones is the owner of designCraft Advertising, a full-service agency focused on local organizations. Yvette started the agency when she arrived in Madison in the mid-1980s with a background as a corporate copywriter and a passion for small business. She started assembling creative teams to give small firms a bigger voice. As local ad needs increased, designCraft grew into a permanent home on Park Street, where they now have room for ping pong and for combining their talents, skills and experience to provide design and advertising services to all firms local.

What’s your favorite part of running your business?
Working with small, local organizations and helping them grow. I also love to meet and learn about new organizations in Madison. I have such a talented team who is supportive and devoted to our community. It's rewarding to use our talents and skills for organizations that work with the goal of supporting Madison-based organizations.

Is there anything new or exciting happening with your business now or in the upcoming months?
We often hold social media contests on our social media, inviting local organizations to participate to win a coffee or beer session with our team, along with a tour of our sustainable Park Street office. These happen now and will be happening in the coming months.

Name one of your favorite local Madison restaurants, bars, or coffee/tea shops.
Cargo Coffee on Park Street.

What’s one of your favorite things to do in the Madison area?
Saturday morning I walk with my husband, John, to the Dane County Farmer's Market.

Where is one of your favorite places to go to relax in the Madison area?
I relax by attending concerts at Salon Piano Series. Classical music truly does good for the soul.

Tell us a little bit about the products or services that your business offers:
Anything an organization needs for promotional or marketing services, we can do, including: Logos, design, advertising, websites, signs, social media, video, naming, brand strategy, marketing plans, media buys, talking points, staff involvement, event promotion, co-op and collaborative marketing, SEO.

Is there anything else you would like the community to know about you or your business?
We pride ourselves on Advertising with a Conscience. Briefly, this means: we plan ad campaigns to use resources wisely, reach diverse communities, and encourage efficient green marketing; we are committed to creating ad campaigns that are socially just; equipment and resources within the office are conserved and recycled, and our office was remodeled with reused and sustainable materials; we promote products and services that produce long-term benefits for consumers and the community; and we purchase 100 percent clean energy through the MGE Green Power Tomorrow program.

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If you have any questions or comments, or ways you can help, support, or partner with Yvette and designCraft Advertising, email or leave a comment below.

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