Our mission is to sustainably produce high quality, organic crackers for the great people of Wisconsin and beyond.
Potter’s Crackers are made by Potters Fine Foods LLC. The company was started by Peter Potter Weber and his mom, Nancy Potter, in 2006. Pete is a food science graduate of the University of Wisconsin and Nancy previously owned the New Glarus Bakery (New Glarus WI) for 25 years. The two of them saw the specialty cheese industry in Wisconsin exploding with exceptional cheeses and no deserving cracker to accompany them. They combined their passion for good food to make a cracker that truly delivers the flavors of Wisconsin to you.
Potter’s whole grain, handmade, crackers are produced with Wisconsin milled whole-wheat flour and local milk and butter in Madison Wisconsin. Most of the produce we use comes from small, local farms. Potter’s offers 11 year-round varieties of crackers and produces seasonal flavors throughout the year to reflect what is available in the local farmers’ markets.